01
Press Releases
Announcements written the way editors want to receive them: a real headline, the facts up front, a quote worth using, and contact details that work.
PR and Media in Los Angeles, CA
PR and Media Relations for Los Angeles Businesses
Press releases, media outreach, announcements and reputation support.
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PR and Media Relations for Los Angeles, Burbank & Glendale Businesses
At P.A.S. Inc, we help Los Angeles, Burbank and Glendale businesses earn attention they cannot buy. Press coverage, local features, and a clear public message build the kind of trust that ads alone do not. Guided by Peter's 25+ years of marketing experience, our team handles the writing, the outreach, and the follow up.
Good PR works best alongside everything else. Coverage sends people to your website, so pair it with a website that converts, SEO that captures the searches your coverage creates, and social media that carries the story further.
01What is included
Our PR and Media Services
Practical public relations for local businesses: announcements, outreach, reputation, and the messaging that holds it together.
02
Media Outreach
We build a target list of Los Angeles, Burbank and Glendale outlets, reporters, and newsletters that cover your field, then pitch them one by one.
03
Brand Messaging
One clear answer to who you are, what you do, and why it matters, so every interview, bio, and caption says the same thing.
04
Reputation and Reviews
A steady system for earning Google reviews, responding to them well, and keeping your business details consistent everywhere they appear.
05
Founder and Expert Positioning
Bylines, quotes, podcast guest spots, and local features that put a name and a face to the business.
06
Launches and Events
Openings, anniversaries, new services, and community events planned as stories, with the photos, invitations, and follow up handled.
Where We Place Stories
Local newsTrade publicationsBusiness journalsPodcastsCommunity newslettersChamber of CommerceIndustry blogsExpert quote requests02Process
How We Work, Our PR Process
A clear four step process, shaped by 25+ years of marketing experience and built around stories that are actually newsworthy.
1
Find the Story
We look at what is genuinely new or useful about your business. If there is no story yet, we say so and help you create one.
2
Shape the Message
We write the release, the pitch, and the talking points, and agree the facts and quotes with you before anything goes out.
3
Pitch and Follow Up
We contact the right people individually, answer their questions quickly, and follow up without being a nuisance.
4
Report and Reuse
Every placement is logged with its link, then reused on your website, your Google Business Profile, and your social channels.
03Why P.A.S.
Why Los Angeles Businesses Choose P.A.S. for PR
Honest expectations, real relationships, and work you can see.
Industries We Support With PR
P.A.S. Inc works with businesses across Los Angeles, Burbank, Glendale and the surrounding area that want to be better known and better trusted.
- Restaurants & Cafes
- Real Estate
- Dentists & Medical
- Salons & Beauty
- Towing Services
- Contractors
- Fitness & Wellness
- Auto Services
- Retail
- B2B Services
- Nonprofits
- E-Commerce
No Guaranteed Coverage Promises
Nobody can promise a journalist will run a story. We promise a strong pitch, sent to the right people, followed up properly.
Local First
We know the Los Angeles outlets that actually cover small business, which matter far more to you than a national mention.
Connected to Your SEO
Press links are some of the strongest links a local site can earn. We plan PR so it lifts your search visibility too.
One Team
The people writing your press release also know your website, your social channels, and your ads. The message stays consistent.
05Questions
PR and Media FAQs
How much does PR cost in Los Angeles?
It depends on scope. A single press release with outreach is priced very differently from an ongoing monthly programme. We quote after a short call so you are not paying for work you do not need.
Can you guarantee press coverage?
No, and be careful of anyone who says they can. Editors decide what runs. What we control is the quality of the story, the accuracy of the target list, and the persistence of the follow up.
How long before we see results?
A timely local story can land within a couple of weeks. Building a name as a go-to expert takes months of steady outreach.
Does PR help SEO?
Yes. Links from news sites and respected local publications are among the most valuable a business can earn, and they support the work on our SEO service.
Do we need something newsworthy first?
It helps, but most businesses have more stories than they realise: an anniversary, a new service, a hire, a community partnership, useful data from your own work.
Do you handle negative reviews or bad press?
We help you respond calmly and professionally, fix what caused the problem where possible, and build enough positive, accurate coverage that one bad moment is not the whole story.
Works well with
Social Media Management
Content planning, creative direction, posting and platform strategy.
Search Engine Optimization
Local SEO, technical fixes, keyword-focused pages and honest reporting.
Website Design and Development
Fast, mobile-first sites that look professional and give visitors a reason to call.
Content Creation
Blogs, site copy, social content and video ideas that sound like your brand.
Next step
Ready to Get Your Business Talked About?
Tell us what is happening at your business. We will tell you honestly whether there is a story in it.