01
Instagram and TikTok Portfolio
Short videos of transformations, techniques and finished looks, posted on the salon's account and tagged to each artist. Clients see the work and the person behind it. See social media management.
Salons, Barbers, Spas and Beauty
Salon and Beauty Marketing in Los Angeles for booked chairs and loyal clients.
Beauty clients choose with their eyes, then book in a few taps. We help your salon, barbershop or spa look its best online and make booking the easiest step.
01Salons and Beauty
Your Work Is Visual. Your Marketing Should Be Too.
A salon's real marketing problem is the gap between great work and an empty slot on Thursday afternoon. Clients love their stylist, but a new client cannot see that from a profile with six old photos, no prices and a booking link that asks them to log in to an app. And when a popular stylist leaves, their followers often go too, because the following lived on a personal account instead of the salon's.
Beauty clients search by the service, not the business. They type “balayage near me”, “skin fade Glendale” or “lash extensions”, then swipe through photos. They want to see the exact look, the price range and the next open time. Many find you on Instagram or TikTok first, save a post, and come back weeks later when they are ready to book.
P.A.S. Inc works with hair salons, barbershops, nail and lash studios, spas and estheticians across Los Angeles to close that gap. We build a portfolio that shows your work, make every booking path short, and set up simple reminders that bring clients back on time. Peter Aghyarian leads each account with more than 25 years of marketing experience, and we work in English and Armenian.
02Services
Marketing Work for Salons and Spas
Built around how beauty clients browse, save and book.
02
Google Profile With Services and Booking
Every service listed, real photos sorted by type, current hours and a booking button that goes straight to your calendar. This is how “near me” searches find you. See local SEO.
03
A Website With Your Service Menu
Services, starting prices, time needed, team bios and a booking link on every page. Clients should know what to expect before they sit down. See website design.
04
Photo and Video Content
Consistent lighting, a clean backdrop and a simple shot list so the whole team can capture work between clients. See content creation.
05
Rebooking Reminders and Quiet Day Offers
Email and text reminders when a client is due for color, a cut or a facial, plus a short note when you have open slots to fill. See email marketing.
06
A Brand That Holds Together
Name, logo, colors and tone that look the same on your sign, your posts and your gift cards. See branding.
03What works
What Works for Salons, Barbers and Spas
Make booking the first priority. Count how many taps it takes to book from your Instagram bio, your Google profile and your website. If it is more than three or four, fix that before anything else. Beautiful content does not help if the path to the calendar is confusing.
Next, build the portfolio around the services you want more of. If you want more color clients, show color, label it clearly and post it often. Common mistakes include posting only on stylists' personal accounts, hiding prices entirely, using heavy filters that do not match what clients get in the chair, and leaving reviews unanswered. Prices do not have to be exact. “Starting at” is enough to set expectations.
Track bookings from each channel, new clients per month, and how many clients rebook within their usual window. Rebooking is the quiet number that decides whether a salon grows.
04Questions
Questions Salon Owners Ask
Should our stylists post on their own accounts or the salon's?
Both, ideally. Personal accounts build a following for each artist, while the salon account keeps a shared portfolio that stays with the business. We set up a simple routine where work is posted to the salon and tagged to the stylist.
Is it a problem if we do not list prices?
Many clients skip salons that show no prices at all, because they worry about a surprise at the register. A starting price with a short note about what changes the final cost usually works well.
Do we need a website if we already use a booking app?
A booking app handles appointments, but it does not tell your story or help you show up in Google searches for your services. A simple website with your menu, team and booking link fills that gap.
We are a barbershop. Does this still apply?
Yes. Barbershops in Los Angeles often depend even more on walk-ins and map searches, so your Google profile, hours and photos of real cuts matter a lot. The approach is the same, just simpler.
Can you help a spa that offers treatments, not just hair?
Yes. For spas and estheticians we focus on explaining each treatment clearly, what it involves and how long it takes, so first-time clients feel comfortable booking.
05Start here
Let's Fill the Gaps in Your Calendar
Tell us about your salon, your team and the services you want to book more of. We will come back with a clear, honest plan.