01
Google Profile and Local Search
Class types, hours, photos of the space, the intro offer and a link to the schedule. This is how “near me” searches find you. See local SEO.
Gyms, Studios, Trainers and Wellness
Fitness and Wellness Marketing in Los Angeles that turns first visits into habits.
People choose a gym, studio or trainer based on how it feels, where it is and when classes run. We help you show that clearly, then keep new members coming back.
01Fitness and Wellness
Getting Someone in the Door Is Only Half the Job
Fitness businesses face a double problem. First, new people have to find you among many nearby options, all promising results. Second, the people who do sign up need to keep showing up, because a member who stops coming after three weeks rarely renews. Marketing that only chases sign-ups with constant discounts can fill the front door while the back door stays wide open.
The search is part logistics, part feeling. Someone types “pilates studio near me”, “boxing gym Glendale” or “personal trainer Burbank”, then checks distance, schedule, price and the intro offer. Then they look for a feeling: photos and videos of real classes, the coaches, the people training there. They want to know whether they will fit in and whether a beginner will be welcome.
P.A.S. Inc works with gyms, boutique studios, personal trainers, yoga teachers and wellness businesses like massage and recovery studios. We make the practical details easy to find, show the real atmosphere, and build simple messages that help new members settle in. Peter Aghyarian leads every account and has more than 25 years of marketing experience. We meet by appointment around Los Angeles, in person or on a video call, in English or Armenian.
02Services
Marketing Work for Gyms, Studios and Trainers
Built around both halves of the job: the first visit, and the tenth.
02
A Website With the Schedule Up Front
Class schedule, pricing or a clear starting point, coach bios, what to expect at a first class, and a trial sign-up that takes a minute. See website design.
03
Real Class Video for Social Media
Short clips of classes, coaching cues, member milestones shared with permission, and the personalities of your coaches. See social media management.
04
First Month Emails
A short welcome series for new members: what to bring, which classes to try first, a check-in after week two, and a friendly nudge if they go quiet. See email marketing.
05
Helpful Content for Beginners
Answers to the questions new people are nervous to ask, from “which class should I start with” to “what if I cannot keep up”. See content creation.
06
A Personal Brand for Trainers
For independent trainers and coaches, a clear identity, a simple site and a consistent message so clients know exactly who you help. See branding.
03What works
What Works for Fitness and Wellness Businesses
Lead with the first visit, not the discount. A clear, low-pressure intro offer and a page that explains what happens at a first class usually do more than a deep price cut. Deep discounts tend to attract people who leave when the price goes up.
Watch for the common mistakes: a schedule hidden inside an app with no link from Google, photos that show only very fit models, posts about transformations that never show the community, and no follow-up after someone's first class. For wellness businesses, another mistake is making health claims. Describe what a session involves and how it feels, and leave medical claims out.
Track trial sign-ups, how many trials become paying members, attendance in the first month, and how many members are still active after three months. January and early summer bring a wave of interest, so plan ahead for those seasons and use quieter months to focus on keeping members.
04Questions
Questions Gym and Studio Owners Ask
Should we show prices on our website?
Usually, yes, or at least a clear starting point. People who cannot find any price often assume it is too high and move on. If pricing varies a lot, show the intro offer and explain the options in plain words.
We are a small studio. Can we compete with big gym chains?
You are not really competing for the same person. Chains sell price and equipment. A studio sells coaching and community. In a city as crowded as Los Angeles, local search tends to reward businesses that are specific, so lean into exactly what you do.
How do we get members to post about us?
Give them a reason and make it easy: a good-looking corner of the studio, milestone shout-outs, and a simple ask after a class people loved.
I am an independent trainer without a studio. Is this for me?
Yes. Trainers often need a smaller, sharper version: a personal brand, a simple website, a Google profile if you train clients at a set location, and content that shows how you coach.
Does this work for massage, yoga and recovery businesses too?
Yes. The same approach applies: clear services and booking, real photos of the space, and gentle follow-up that brings clients back on a regular rhythm.
05Start here
Let's Fill Your Classes and Keep Them Full
Tell us about your gym, studio or practice and who you want to reach. We will put together a clear, honest plan.