01
Google Business Profile and Service Areas
Correct categories, the cities you actually serve, hours, real job photos and a steady flow of reviews. For most trades this is where the calls start. See SEO services.
Contractors and Home Services
Contractor Marketing in Los Angeles for steady calls and better jobs.
Homeowners hire contractors in two very different moods: in a hurry, or after weeks of research. We help remodelers, plumbers, HVAC companies and roofers win both kinds of job.
01Contractors
Two Kinds of Customers, Two Kinds of Search
Home service companies often run on referrals until the referrals slow down. Then the phone goes quiet, and the options seem to be lead services that sell the same request to several companies, or ads that get expensive without a plan. The lasting fix is a steady presence where homeowners already look, so good jobs come to you directly.
How people search depends on the job. A burst pipe or a dead AC unit in August means an urgent search like “plumber near me” or “AC repair Burbank”, a quick look at the map, and a call to whoever answers first and looks trustworthy. A kitchen remodel, a new roof or an ADU is different. Homeowners compare several contractors over weeks, study project photos, read reviews closely and want to know you have worked in their neighborhood.
P.A.S. Inc builds marketing for both. We set up your Google profile and service area properly, write a page for each service you want more of, show your real projects, and help you answer fast. Peter Aghyarian leads every account with more than 25 years of marketing experience, and we meet by appointment, in person around Los Angeles or on a video call.
02Services
Marketing Work for Contractors and Home Services
Practical work that helps the right homeowners find you and pick up the phone.
02
A Page for Each Service
Separate pages for water heaters, drain cleaning, roof repair, kitchen remodels and so on, each explaining the job, the process and what affects the cost. See content creation.
03
A Website Built to Get Calls
A tap-to-call phone number on every screen, a short quote form, project galleries and clear service areas. Fast on a phone, because most urgent searches happen on one. See website design.
04
Project Photos and Short Video
Before and after shots, crews on the job, short walkthroughs of a finished remodel. See social media.
05
Search Ads for Urgent Jobs
For emergency trades, well-targeted search ads can bring calls while local rankings build. We set clear limits and track calls, not clicks. See paid advertisement.
06
Coverage Across the Valley
If you work across Burbank, Glendale and the San Fernando Valley, we plan your pages and listings around the areas that bring you the best jobs.
03What works
What Works for Contractors
Decide which jobs you want more of, then build around them. Most contractors say “all of them”, but marketing pays best when the website, profile and photos lean toward the jobs with the best margins or the steadiest demand. A plumber who wants more repiping work needs a strong repiping page, not one line in a long list.
Avoid the common traps. Copied service-area pages with the same text for dozens of cities rarely help and can hurt. Stock photos of perfect kitchens make homeowners suspicious. A website without a visible phone number loses urgent callers. The biggest one is slow follow-up: a missed call or a quote request answered two days later is usually a job that went to someone else.
Measure calls and quote requests by service and by city, how quickly you respond, and how many turn into booked jobs. Ask every new customer how they found you and write it down.
04Questions
Questions Contractors Ask Us
Should I keep buying leads from lead services?
If they bring jobs at a price that works, there is no reason to stop overnight. The goal is to build your own source of calls alongside them, so you depend less on shared leads over time.
I do not have an office customers visit. Can I still show up on Google Maps?
Yes. Google lets service-area businesses hide their address and list the areas they serve instead. We set that up correctly so you can appear in local results across Los Angeles without showing your home address.
How do I get more reviews without bothering customers?
Ask at the right moment, usually right after the job is finished and the customer is happy, and make it easy with a direct link by text. A short, friendly request rarely bothers anyone.
Do I really need a page for every service?
For the services you want more of, yes. Someone searching for a tankless water heater install wants to land on a page about exactly that. One general services page cannot answer everyone's question.
I am on job sites all day. How much of my time does this take?
Not much. We meet by appointment, in person or on a video call, keep requests for your time short, and can work from photos and notes you send from the field.
05Start here
Let's Get the Phone Ringing for the Right Jobs
Tell us about your trade, your service area and the jobs you want more of. We will come back with a clear plan and honest expectations.