01
Product and Category SEO
Keyword research based on the way buyers describe your products, then category pages, product titles, structured data and internal links built around it. See our SEO services.
E-Commerce
E-Commerce Marketing in Los Angeles for stores that sell beyond the zip code.
We help online stores bring in the right visitors, turn more of them into buyers and keep them coming back. We are based in Los Angeles and work with brands that sell wherever their customers are.
01E-Commerce
Traffic Is Not the Same as Sales
Most online stores do not have a traffic problem so much as a leak. Visitors arrive, look at a product, add something to the cart and disappear. Ad costs creep up, marketplaces take their cut, and the store ends up paying again and again for the same customer. Growing an online store is usually about fixing the leaks before pouring in more visitors.
Online shoppers compare constantly. They search a product type, open several tabs, check reviews, shipping costs and return policies, and often leave to think about it. Some come back by searching your brand name, some through a retargeting ad, and many through an email reminder. The store that is clear, fast and trustworthy at each of those steps tends to win the sale.
Our work covers that whole path: search visibility for your categories and products, product pages that answer buying questions, email that follows up at the right moment, and paid campaigns once the basics convert. Peter Aghyarian leads every account with more than 25 years of marketing experience, and we keep the plan focused on revenue rather than vanity numbers.
02Services
What We Do for Online Stores
We look at the store as one system, from the first search to the second order.
02
Store Design and Conversion
Faster pages, clearer product photos, honest shipping and returns information and a checkout with fewer steps. See website design.
03
Email Flows
Welcome series, abandoned cart reminders, post-purchase follow-ups and win-back messages that keep working in the background. See email marketing.
04
Shopping and Social Ads
Campaigns on Google Shopping and social platforms, with budgets steered toward products that have healthy margins. See paid advertisement.
05
Product Content
Product descriptions, buying guides, comparison articles and short videos that answer questions before they turn into returns. See content creation.
03What works
Where Online Stores Should Start
Fix the store before scaling traffic. Check how the site loads on an ordinary phone, whether shipping costs appear before checkout, and whether product pages answer size, material, compatibility and delivery questions. Each of those gaps quietly costs sales, and paying for more visitors only makes the leak bigger.
Set up the core email flows early. A welcome message, an abandoned cart reminder and a thank you with care tips or reorder timing are simple to build and keep working every day. A common mistake is putting a discount in every message. It trains customers to wait for a code, and that eats into your margin.
Measure profit, not just revenue. Watch conversion rate, average order value, repeat purchase rate and the real cost of winning a customer through each channel. Look at which products bring in first-time buyers and which ones bring people back. Those numbers decide where the next marketing dollar should go.
04Questions
E-Commerce Marketing Questions
Do you only work with stores that sell in Los Angeles?
No. Many online stores ship across the country or further. We meet clients by appointment, in person or on a video call, but the marketing is built around wherever your customers actually are.
Which platform should my store be on?
Most of our advice applies to any major platform, including Shopify and WooCommerce. If you are still choosing, we can talk it through. The right choice depends on your catalog size, how you manage inventory and how much flexibility you need.
Should we sell on Amazon or focus on our own site?
Marketplaces bring reach but own the customer relationship. Your own site lets you build an email list and repeat buyers. Many brands use both, the marketplace for discovery and the store for loyalty. We help you decide how to balance them.
When does it make sense to start paid ads?
When the store converts reasonably well and you know your margins. Ads amplify whatever is already there, good or bad. If the product pages and checkout are weak, we fix those first.
How do we reduce abandoned carts?
Start with the reasons people leave: surprise shipping costs, forced account creation, slow pages and unclear returns. Then add a short reminder sequence by email. Small fixes at checkout often matter more than a bigger discount.
05Start here
Let's Find the Leaks in Your Store
Send us your store link and tell us what you want to grow. Call (626) 827-7128 or reach out online, and Peter will review it and suggest where to start.