01
Branding and Messaging
A name, logo, look and short description that people remember after one visit or one scroll. See branding.
North Hollywood, CA
Digital Marketing Agency in North Hollywood for theaters, studios, shops and new businesses in NoHo.
P.A.S. Inc helps NoHo businesses tell a clear story and get it in front of the right people, through branding, PR, social media and search. We are a Los Angeles team, and Peter Aghyarian leads every account.
01North Hollywood
Marketing for a Neighborhood That Keeps Changing
North Hollywood has changed a lot over the years. The NoHo Arts District is known for small theaters, dance and music studios, galleries and cafes, while new apartment buildings near the Metro B Line station have brought in many new residents. A business here is often trying to reach two groups at once: people who have been coming for years, and people who just moved in and do not know where anything is yet.
That makes a clear brand and steady visibility more important than one big launch. We help you explain what makes you different, keep your listings and website up to date, and show up where new neighbors look, which is usually a phone search or a social feed.
Peter brings more than 25 years of marketing experience to every account. We meet by appointment, in person or on a video call, and we work in English and Armenian.
02Services
Where We Usually Start in NoHo
Every business is different, but this is the order we most often recommend for creative and neighborhood businesses.
02
PR and Media
Press releases, media pitches and announcements for openings, new shows, events and milestones, so local outlets and event listings hear about them. See PR and media.
03
Social Media and Event Promotion
Regular posts, short videos and event countdowns that keep regulars informed and introduce you to people who just moved in.
04
Local SEO
A complete Google Business Profile and website pages that help you appear when someone nearby searches, including people stepping off the train looking for food, a class or a show.
05
Website Design
Clear sites with schedules, tickets, bookings or menus that are easy to use on a phone.
06
Email Marketing
Show announcements, class schedules and member updates for the people who already know you.
03Local search
From Lankershim to Magnolia
The heart of NoHo sits around Lankershim and Magnolia Boulevards, where theaters, restaurants and shops share the same few blocks. Many arts groups here run as nonprofits and need to fill seats and reach supporters on tight budgets. Our nonprofit marketing work is built for that kind of situation.
New housing around the station also means more property managers and agents competing for the same renters and buyers. We help them with listings, websites and local search through our real estate marketing service.
If your customers come from across the area, we can cover Burbank, Studio City and Valley Village in the same plan.
04Questions
North Hollywood Business Questions
Can you help promote a show, opening or event?
Yes. We plan the timing for posts, emails and announcements, prepare a press release when it makes sense, and make sure your listing and website show the date and details clearly. We cannot promise press coverage, but we can make it easy for outlets to cover you.
We are a small nonprofit. Can we afford marketing help?
We start with the work that costs the least and helps the most, usually your Google listing, website basics and a simple email list. Tell us your budget and we will be honest about what it can cover.
Do you only work with arts businesses?
No. Restaurants, fitness studios, clinics, contractors and shops are all a good fit. The arts are simply a big part of what makes this neighborhood different.
How long before a new business shows up in local search?
Setting up your profile and website correctly can be done quickly. Ranking near the top of the map usually takes longer and depends on reviews, competition and your website. We will tell you what is realistic for your category.
05Start here
Tell Us What You Are Building in North Hollywood
Opening something new or trying to fill more seats? Send a short message or call (626) 827-7128, and we will suggest where to start.