01
Local Search and Store Listings
Your Google Business Profile, Apple Maps and other listings with correct hours, product categories and fresh photos of the shop floor. Part of our SEO services.
Retail
Retail Marketing in Los Angeles that brings people through the door.
Independent stores and boutiques compete with big chains and online giants every day. We help you give shoppers a reason to visit in person.
01Retail
The Store Visit Starts on a Phone
Running a shop means competing with two things at once: the chain store with a bigger budget, and the online marketplace with free returns. What an independent store has is a real place, real people and a selection someone chose with care. The trouble is that none of that matters unless shoppers already know you exist.
Shoppers rarely wander in by accident anymore. They search “gift shop near me”, “boutique open now” or a brand they want to try on, then check the photos, the hours and whether the trip is worth the parking. Many will scroll your Instagram before they decide. If what they find looks stale, or your hours online are wrong, the visit never happens.
P.A.S. Inc helps retail businesses in Los Angeles turn that online moment into a trip to the store. We keep your Google profile and listings accurate, show your products and your space in a way that feels like you, and build a list of customers you can invite back. We work in English and Armenian, and Peter Aghyarian leads every account personally.
02Services
How We Help Stores and Boutiques
The goal is simple: more people across Los Angeles who know where you are, what you carry and why it is worth the trip.
02
Social Media That Shows the Shelves
New arrivals, styling ideas, moments from behind the counter and short videos that make people want to see the pieces in person. See social media management.
03
Email for Your Regulars
A list built at the register and on your site, with simple messages about new stock, in-store events and seasonal sales. See email marketing.
04
A Website That Matches the Store
Clear hours, directions, parking notes, featured collections and, if you want it, a way to shop online or reserve items for pickup. See website design.
05
Brand and Store Identity
Logo, colors, signage and tone of voice that make a small store feel distinct from the chain down the street. See branding.
06
Events and Local Press
In-store events, launches and community partnerships, plus outreach to local media when you have a real story to tell. See PR and media.
03What works
Practical Advice for Retail Owners
Get your hours right everywhere first. It sounds small, but a shopper who drives over and finds the door locked rarely gives you a second chance. Set special hours for holidays, add parking and accessibility details, and post a photo of the storefront so people recognize it from the street.
Next, treat your inventory as content. Most stores have something new every week, and each new arrival is a post, a story or a line in an email. A common mistake is posting only sale graphics. People follow boutiques for taste and personality, not for discount banners, and a sale lands better when they already like you.
Measure what connects online activity to the register. Track direction requests and calls from your profile, email sign-ups, and how often shoppers use an offer that only appeared in email or on social. Ask at checkout how people heard about you. Over a few months, that tells you which channel deserves more of your time.
04Questions
Retail Marketing Questions
Is social media enough for a small boutique?
It helps, but it is rented space. Platforms change and reach can drop without warning. We pair social media with a Google profile and an email list, which you control and can reach whenever you need to.
Should we sell online as well as in the store?
Sometimes. If you carry products people search for by name, an online shop can make sense. If your strength is the in-person experience, a site that drives visits may be the better start. We will talk it through honestly before you build anything.
How do we compete with chains that have huge ad budgets?
Not by outspending them. Local stores win on selection, service and personality. We focus your marketing on nearby shoppers who value those things, and on local searches the chains do not bother with.
We are on a busy shopping street with lots of other stores. Does that help?
It can. People searching for an area, such as Magnolia Boulevard in Burbank or Brand Boulevard in Glendale, are often ready to browse. We make sure your listings and website state clearly where you are, so you appear in those searches too.
Can you help with a grand opening or a move?
Yes. Opening or relocating needs careful updates to every listing, a clear announcement plan and a push for early reviews. We plan the steps so customers can find the new door from day one.
05Start here
Bring More Shoppers to Your Store
Tell us what you sell and who you want to reach. Call (626) 827-7128 or send us a note, and we will come back with a plan that fits your budget.