Help your Customers Grow Your Business

Your ads look great, but do they have the ability to Help your Customers Grow Your Business? At its core, digital marketing experience is all about emotional behavior. Whether you’re promoting a new product or advertising your services, everything begins with you. Creating an appealing ad is only the beginning stage of attracting new customers. However, solving a problem that your customer has, along with providing excellent service, is what will make you succeed.

Nowadays, customers do their due diligence before agreeing to buy a product or signing up for a service. They look at reviews of other customers’ experiences, watch testimonial videos, and make their decisions based on what they see. When a customer has a negative experience, he or she will most likely go online and write a bad review. On the contrary, when outstanding service is provided, he or she will take that experience and might only share it with others verbally. They will not put it in writing for the world to see. Now, imagine if they decided to share the good experiences online, how powerful would that be for your business? The smart move would be to encourage your customers to share their positive experiences online and reward them with an incentive. Take their happy stories as an opportunity to grow your brand.

Research shows that stories, narratives, and figure of speeches are more memorable than data. Having positive customer stories can help your business communicate with your audience effectively by connecting with them on an emotional level. Nowadays, people are recording and sharing videos of their customer service or product experiences among social media platforms as other viewers continue to consume those video contents quickly. As a business owner, you should apply those videos into your social media strategy. While you shouldn’t stop your current social media plans, use those videos as a way to increase your brand awareness to tell the company narrative successfully.

Customer testimonials have been influential among marketers for ages. Before purchasing a product, I find it very helpful to watch videos of other customers sharing their experiences or their reviews. I’m not saying that I don’t read customer reviews on Google or Amazon, but watching a testimonial video triggers my emotions. No matter how much we tell ourselves that we only make rational decisions, our feelings are a primary driver of our decision-making.

Having excellent customer service isn’t easy. Patience and attentiveness are crucial for providing exceptional service to your customers. Make sure to communicate with them with integrity and a positive attitude. In the end, you want your customer to be happy and to share their experience with the world. The best referral is word of mouth. All you need is a happy customer.